I don’t know anybody who wakes up one morning, gets dressed, and says, “I think I’m going to go into a car showroom now and spend some time.” They go online and look at websites, blogs, dealership websites, and message boards. And this isn’t your average Pinterest consumer who has been bored and wants to look at expensive ideas. They are buyers with a medium to a high level of purpose. In this article, we provide the details about Email Marketing Tricks.
The good news is that they’ve been given email addresses! The bad news is that many things aren’t taught in school, and email marketing is one.
By 2022, an estimated 4.3 billion people will use email. If you have any idea how many of those users are looking for a new or used car?
Automotive email marketing may either be your dealership’s best friend or a pain in the neck. When it comes to marketing, we’ve already preached the good news that email is always king. Even though Prince Harry and Meghan Markle’s departure from the royal family, email marketing for car dealers isn’t going anywhere.
Consequently, we’re here to help you by delving into the various tricks to increase the ROI in Automotive Email Marketing.
- 1 1. Subject Line That Grabs Your Attention
- 2 The Best Email Search Tools
- 3 2. Have Clear Call-to-Actions
- 4 3. Make Sure your Copy is Formatted Correctly
- 5 4. Sensitive Emails
- 6 Use Our Email Marketing Tricks
1. Subject Line That Grabs Your Attention
The subject line is the first image, and if it sounds bland or spammy (like “get a free car” or “90% off tyres”), it will be ignored. Since the automotive industry isn’t big on content marketing, and you won’t be sending them emails every day, your subject lines should be clear on what’s within.
Communication between companies is now easier than ever thanks to the internet. Collaboration and outreach can also be accomplished with a single click of a mouse. That is if you can locate email addresses.
But Finding the email address of those you want to connect with can challenge at times.
It doesn’t have to be challenging to get someone’s contact information. Today, we’ll show you how to locate any business email address and how to follow up with them effectively.
All that is demanded is a simple email finder tool.
Cold outreach is a divisive subject, but it can be highly beneficial if you know what you’re doing. The issue is that most sellers are doing it incorrectly.
You don’t want to be one of them, do you? Keep reading…
How to Find Prospective Clients’ Email Addresses
The first move is to locate your prospect’s email address. How are we going to do this?
It’s easy: use an email finder. These tools come in handy when you can’t find someone’s contact information.
All you have to do is type in someone’s name or website URL, and you’ll get their email right away. These are often scraped from the internet. Other times, they’re a guess based on emails from other employees.
The Best Email Search Tools
Since a high bounce rate affects your deliverability, it’s essential to select reliable service tools. Getemail.io is recommended because it’s simple to use and offers a free trial period, which is crazy!
The Domain Search software from Getemail.io gives you access to the emails behind a website, while the Email Finder product gives you access to anyone’s contact information. It has a hit rate of up to 70% and is highly accurate at 95 %.
Also, It is used by over 500,000 customers from over 100 countries to locate their skills, suppliers, and orders for expert email addresses. Searching for LinkedIn is the most effective method. Let’s give it a shot.
Enter your prospect’s name or their company’s domain into the Email Finder page. The results will appear right away. If you’re looking for a quick email finder; Getemail.io is the best app for you.
2. Have Clear Call-to-Actions
A call to action (CTA) is a button or text that directs the reader to a website, form, or online store. A CTA aims to get customers to take action.
Your email may have a great subject line, a fantastic deal, and the perfect timing, but it’s useless if you don’t tell people what to do next.
Popular CTAs in the automotive industry include:
a)Service for Bookings
b)Try it out for yourself.
c)Visit the showroom to learn more about your insurance options.
3. Make Sure your Copy is Formatted Correctly
There is no specific answer to whether the shorter or longer copy is more effective. It’s concrete to the situation. However, one thing is sure: formatting your copy for more effortless reading will boost engagement. It’s ideal for the sluggish web that skims through emails.
A few formatting hints,
Shorten the paragraphs. Use a lot of white space in lines. Where possible, use GIFs, photographs, and logos can all visual elements. Make use of segment headings.
4. Sensitive Emails
As more people switch to mobile, it’s becoming more critical to design emails and experiences for different screen sizes. If your email is not designed for mobile devices, such as iPads, the reader will not benefit from it, reducing interaction and raising unsubscribe rates.
5. Don’t Spam Your Clients
Many car brands send far too many emails to current and future customers, resulting in low open rates and shattered consumer relationships. Instead, give your campaigns plenty of breathing room in emails.
If you’re running an email marketing campaign to remind consumers about your oil change special, your email marketing schedule may look like this:
1st email: Explain the promotion
Email 2: (sent three days later): Oil change-related educational material
Promotion reminder Email 3: (sent four days later)
Use Our Email Marketing Tricks
For car dealerships, email marketing is a must. Email marketing is an antique asset and tool for sending educational content and growing a customer’s lifetime value, as well as converting those on the fence about making a purchase.
Share your favorite tricks with us; we’d love to hear YOU.