What is Website’s Organic Traffic? 5 Ways to Increase Organic Traffic in 2023

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Website's Organic Traffic

What is Website’s Organic Traffic and Why is this so important: Organic traffic refers to visitors to your website from unpaid sources, primarily through search engine results pages. When users search for specific keywords or phrases, they are presented with a list of relevant websites. If a user clicks on a link to your website from these search results without any paid advertising or promotion, this is considered organic traffic.

Organic traffic is important to websites because it reflects their value and authority. Better traffic means better search rankings and more visibility. To improve traffic from organic sources, use SEO strategies like researching keywords, optimizing pages, and writing good content. And, of course, always be sure to track your rankings using the SEO Dashboard.


Why is my site’s organic traffic not growing?

For many reasons, your organic traffic may not be increasing and you don’t know what to do. Your organic traffic pattern may look like this in Google Search Console for several months or even a year. Honestly, it can be heartbreaking when your organic traffic doesn’t increase after months of hard work. One of the main problems with the blogging business is that many people have unrealistic expectations. They don’t know how much time it takes to become successful in the blogging business. Another noticeable problem is that some SEO ‘experts publish similar things about their newly started blogs. They falsely conclude that every website doing SEO to their followers with old blogs should have the same upward trajectory in their Google Search Console performance report.

So, when your blog doesn’t have this kind of upward trajectory, you start to panic and worry. Well, one thing is clear; While your SEO is favorable for many different factors, not all websites have that kind of upward trajectory. Of course, growing a new site that way is counterintuitive. In summary, don’t panic when your organic traffic isn’t increasing. The search engine algorithm is inconsistent and that’s normal. However, this article will help you to know what to do when organic traffic is not improving. These things are very practical and easy to implement.

5 Ways to Increase Organic Traffic to Your Website:

Are you struggling with increasing traffic to your website? Maybe you’ve tried creating more blog posts and growing your social media presence, but things just don’t seem to be working out. Generating website traffic is not an easy task, let alone increasing organic traffic to your website. However, there are some small and consistent steps you can take to generate more organic traffic. Although they are small, these are very important, game-changing techniques in digital marketing. In this article, we are going to introduce 5 most effective ways to increase organic traffic to your website.

1. Create High-quality Content:

Create High-quality Content

Relevant content. This is the reason why people visit websites. To drive the right kind of traffic to your website, you must create high-quality content. Content marketing isn’t just about search rankings. It’s also about creating content that changes. Thankfully, Google provides an idea of what that looks like in their Search Quality Evaluator guidelines. The Google E-A-T standards are particularly noteworthy. Space does not allow us to see everything involved in creating high-quality content. However, here are some suggestions:

  • Easy to read
  • Well formatted
  • A lot of information
  • Functional
  • Written with wisdom
  • Official and reliable

You can also improve the user experience (UX) of your content by creating strategic internal links. You can easily do this using our Link Assistant feature. With over 6 million blog posts published every day, you must create content that stands out. If you can do this, you will succeed in driving tons of traffic to your site.

2. Understand Search Intent:

Understand Search Intent

Search intent, also known as user intent, refers to the reason behind a user’s search query. There are four types of search intent, mainly:

  • Informational: This happens when the searcher is looking for information on a particular item r product.
  • Navigational: Navigational intent is when the user is looking for a specific website or page.
  • Transaction: Refers to searches made to purchase a product or transact with a brand at that time.
  • Commerce: This happens when consumers search for a product with the intention of buying it soon.

Understanding this is essential to buy website traffic as it helps you create web pages that cater to the growing stage of the buyer’s journey your users are taking. Increasing your clickthrough rates (CTR) while reducing your bounce rates is critical to developing an effective marketing strategy.

3. Conduct Audience Research:

Conduct Audience Research

One of the first ways you can be successful in increasing website traffic is to understand your audience. As much as you create content to promote your business, you better tailor it to your audience. Audience research helps you understand what your target audience is looking for, their pain points, goals, and aspirations. Understanding this will help you create personalized content they can relate to.

It also allows you to create content tailored to search intent, a necessary ranking factor with new search algorithms. Search intent is also a key factor in improving your conversion rates. But more on that in a moment. Creating content for the sake of creating content will not help you drive traffic to your site. You must create audience-focused content. This can only be done by knowing your audience.

4. Perform Keyword Research:

Perform Keyword Research

After you’ve conducted your audience research, the next step to driving targeted and relevant traffic to your site is keyword research. This is a basic principle in search engine optimization (SEO), a strategy designed to help you rank in organic search results. Keywords are words or phrases your audience uses to find content. If used correctly they can help increase your content’s ranking chances. Using them in you includes:

  • Headline and SEO Title Tag
  • Header tags
  • subject
  • Metadata

Long tail keywords have less competition and help you reach search intent. They may not have as high a search volume as single-word keywords, but they are easier to rank for. Because of the importance of keywords, you should invest in powerful keyword research tools. Examples include SemRush, Ahrefs, SerpStat, and more. Also, look at the keywords your competitors are using to drive traffic to their sites.

5. Use Email Marketing:

Use Email Marketing

If you have an email list, you can use it to drive traffic to your content. After all, who will love your content more than the people who signed up to receive your newsletter? Share some of your blog posts with your subscribers via email. This will help remind them that your blog is an excellent resource for the content they need. Building an email list from scratch requires a lot of work, but the results are undoubtedly worth it. This is where tools like OptinMonster come into play.

With OptinMonster, you can turn every page on your website into lead generation pages. In addition, you can use the tool to create beautiful sign-up forms or different types of popups to grow your email list. Another great tool you can use to manage your email list and engage with your audience is SendLayer. SendLayer is a powerful transactional email service provider with many powerful features to help you run winning email marketing campaigns.


It is clear why every digital marketing strategy aims to increase traffic organically. It’s not an easy goal, but it’s certainly doable. Growing your website’s organic traffic takes time so stick to your brand and your audience, apply the steps we’ve made, and be patient. So we hope this article is definitely useful for you and if you have any queries related to this article comment in the comment box.

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